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10

Nov

AdsWizz and Sharpstream to Monetize the UK Radio Market

Today Sharpstream made its partnership with AdsWizz official following a successful implementation of the AdsWizz platform. Sharpstream has become the first UK based streaming provider to offer their ad replacement services to its already successful portfolio.

Advanced metrics within the AdsWizz platform provide detailed analysis of listener figures. This insight into audience habits enables content providers to assess their return on investment and to report these figures to sponsors and supporters. Viewer and listener analysis was the first step to intelligently monetizing streaming media; AdsWizz is the second crucial stage.

The AdsWizz solution powers advertising in a number of forms: pre-roll, post-roll, mid-roll, overlay interactive overlay and RSS scroller.  It enables broadcasters to replace FM adverts with internet adverts (national or local) and target advertising on the basis of time & day of the week, location, player or device, demographics or any other user data.  It also facilitates contextual advertising, based on events within the stream.

Welcoming this new feature, technical director Dane Streeter of Sharpstream, said:

“Streaming has moved from a side issue for broadcasters to being a core part of their activities.  With online audiences growing exponentially and proving remarkably loyal, this is the right time for broadcasters to make streaming really pay.  This development at Sharpstream is entirely customer-driven – our clients are telling us they’re now ready to introduce advertising on their online channels.  With AdsWizz, we have a best of breed solution.”

“Many of us grew up hearing ads on the radio, but those ads never knew where you were, what kind of radio you had, or your general demographic information” said Patrick ROGER – VP Global Sales of AdsWizz.

For more information on AdsWizz, visit www.adswizz.com.



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